Youth Compass

Youth CompassEverything you may need to know to approach Generation Y and Z is possible through our innovative methodology.

Our research methodology offers a competitive advantage by bringing invaluable youth context and perspective to the design, execution, analysis, and presentation of custom research and client consulting.

We use a wide range of tools to interview and observe samples of teens and twenty-somethings. Our research and consulting approaches capture these young cohorts og Millennials and Generation Z as people and as consumers – and bring them to life for client teams.

We are connected as partner with web and communication agencies which can help your business in having profitable dialogue among your brands and products and develop a roadmap for success.

we know your questions, and are ready to find consistent answers

  • What is it like to be a young person today?
  • What is unique about this group of young people?
  • What are their values, attitudes, behaviors?
  • Who are their influencers?
  • Who do they influence and how?
  • How do they relate to brands?
  • How can I get and hold their attention?
  • What are their media habits?
  • What are they like as consumers?
  • What motivates them?

 

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