Inside the Generation Mind

Confused about Generations? Let’s start with some definitions…Inside the generation mind

The word generate comes from the Latin generāre, meaning “to beget”. The word generation as a cohort in social science signifies the entire body of individuals born and living at about the same time, most of whom are approximately the same age and have similar ideas, problems, and attitudes.

In statistics and demography, a cohort is a group of subjects who have shared a particular event together during a particular time span (e.g., people born in Europe between 1918 and 1939; survivors of an aircrash; iphone owners; …)

Here you have the most relavant Western World Generations:

  • Generation Z – born from the mid 2000s to the present day (see definition)
  • Generation Y, Millennials, Echo Boomers, Peter Pan generation, Next Generation, Net Generation, Ryanair Generation, Generation We, Global Generation, Second Screen Generation, Boomerang Generation, MTV Generation and many other – born from the early 1980s to the early 2000s (see definition)
  • Generation X – born from the early 1960s to the early 1980s (see definition)
  • Baby Boomers – bron from 1943 up to the early 1960s (see definition)
  • Silent Generation – born from 1925 until 1942 (see definition)
  • Greatest Generation – born from around 1901 through 1924 (see definition)
  • Lost Generation – born between 1883 and 1900 (see definition)

Demia is proud to be the first Generation Institute in Italy, with deep knowledge and experience in studying and listening to Generations. Are you ready to discover new ways of approaching your potential customers?


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