R-sw is a platform to run advanced statistical analyses specifically developed for market research projects.
Currently, there are five modules available: R-sw Conjoint, R-sw Discriminant, R-sw Drivers, R-sw Pricing, R-sw Tradeoff.
R-sw Conjoint
This is the R-sw module dedicated Advanced Conjoint Analysis:
This module is distributed with two market simulators fully customizable by the licensed user.
R-sw Discriminant
This is the R-sw module dedicated to:
- develop allocation tools
- run TURF Analysis, and
- weight or calibrate data
This module is distributed with a TURF simulator and an Allocation Tool, both fully customizable by the licensed user.
R-sw Drivers
This is the R-sw module dedicated to Advanced Key Driver Analysis:
- derived importance analysis via Shapley Values Analysis,
- Kano importance analysis, and
- Bradley-Terry analysis,
R-sw Pricing
This is the R-sw module dedicated to Advanced Pricing Analysis:
- Traditional van Westendorp Price Sensitivity Meter analysis
- Expected price analysis
- Van Westendorp acceptability analysis
- Van Westendorp volume and revenue analysis
R-sw Tradeoff
This is the R-sw module dedicated to Advanced Trade-Off modelling:
- design and analysis of a Paired Comparisons of Statements (PCS) exercise
- design and analysis of a Maximum Difference Scaling (MDS or maxdiff) exercise
For more information please visit the dedicated website http://www.rsw-software.com/